Tranhuset
"How can I balance entertainment, education, and aesthetic in one consistent design system?"
4 months
Shipped
December 2024
I have been given the exciting opportunity to assist in developing the new design system for the new Tranhuset exhibit.
Nordatlantens Brygge (The North Atlantic Art and Culture Center located in the harbor of Copenhagen) has received grants to establish a new combined experience and learning center that will educate Danish children and young adults about life in the North Atlantic. The center will be located in the old Tranhuset (The Blubber House), and a visual concept needs to be developed that serves as the center’s visual identity and captures attention in communications about ongoing activities and exhibits.
With the Tranhuset having rotating exhibits every few months, I designed my system to highlight the ocean-themed exhibit specifically. I wanted my design to speak to the mysterious, magical, and eerie energy of the deep sea, imploring visitors to "dive deeper" in their knowledge. I based my system mostly around a prominent type of kelp in the North Atlantic, Oarweed. I then utilized the kelp as the main motif for the design, playing with its orientation, size, and color to create a dynamic logo and later tie it into the Jellyfish mascot.
As I was instructed to create a mascot, I created a character based on the common Bluefire Jellyfish species to help engage children with the material. The Bluefire The jellyfish is intended to guide children through the marine species and ecosystems of the exhibit, making the information more personable and interactive.
Here are some more examples of museum mockups to further demonstrate the execution of the design system on a larger public scale.
This design concept for Tranhuset encapsulates the true mystery, beauty, and character of the unique marine biology of the North Atlantic. The dynamic logo, character, colors, and graphics support an interactive and engaging narrative adaptable to any format or theme.
Read next
Question about my work?
Olivia Bruhmuller
Oliviabruhmuller@gmail.com
Tranhuset
"How can I balance entertainment, education, and aesthetic in one consistent design system?"
4 months
Shipped
December 2024
I have been given the exciting opportunity to assist in developing the new design system for the new Tranhuset exhibit.
Nordatlantens Brygge (The North Atlantic Art and Culture Center located in the harbor of Copenhagen) has received grants to establish a new combined experience and learning center that will educate Danish children and young adults about life in the North Atlantic. The center will be located in the old Tranhuset (The Blubber House), and a visual concept needs to be developed that serves as the center’s visual identity and captures attention in communications about ongoing activities and exhibits.
With the Tranhuset having rotating exhibits every few months, I designed my system to highlight the ocean-themed exhibit specifically. I wanted my design to speak to the mysterious, magical, and eerie energy of the deep sea, imploring visitors to "dive deeper" in their knowledge. I based my system mostly around a prominent type of kelp in the North Atlantic, Oarweed. I then utilized the kelp as the main motif for the design, playing with its orientation, size, and color to create a dynamic logo and later tie it into the Jellyfish mascot.
As I was instructed to create a mascot, I created a character based on the common Bluefire Jellyfish species to help engage children with the material. The Bluefire The jellyfish is intended to guide children through the marine species and ecosystems of the exhibit, making the information more personable and interactive.
Here are some more examples of museum mockups to further demonstrate the execution of the design system on a larger public scale.
This design concept for Tranhuset encapsulates the true mystery, beauty, and character of the unique marine biology of the North Atlantic. The dynamic logo, character, colors, and graphics support an interactive and engaging narrative adaptable to any format or theme.
Read next
Question about my work?
Olivia Bruhmuller
Oliviabruhmuller@gmail.com
Tranhuset
"How can I balance entertainment, education, and aesthetic in one consistent design system?"
4 months
Shipped
December 2024
I have been given the exciting opportunity to assist in developing the new design system for the new Tranhuset exhibit.
Nordatlantens Brygge (The North Atlantic Art and Culture Center located in the harbor of Copenhagen) has received grants to establish a new combined experience and learning center that will educate Danish children and young adults about life in the North Atlantic. The center will be located in the old Tranhuset (The Blubber House), and a visual concept needs to be developed that serves as the center’s visual identity and captures attention in communications about ongoing activities and exhibits.
With the Tranhuset having rotating exhibits every few months, I designed my system to highlight the ocean-themed exhibit specifically. I wanted my design to speak to the mysterious, magical, and eerie energy of the deep sea, imploring visitors to "dive deeper" in their knowledge. I based my system mostly around a prominent type of kelp in the North Atlantic, Oarweed. I then utilized the kelp as the main motif for the design, playing with its orientation, size, and color to create a dynamic logo and later tie it into the Jellyfish mascot.
As I was instructed to create a mascot, I created a character based on the common Bluefire Jellyfish species to help engage children with the material. The Bluefire The jellyfish is intended to guide children through the marine species and ecosystems of the exhibit, making the information more personable and interactive.
Here are some more examples of museum mockups to further demonstrate the execution of the design system on a larger public scale.
This design concept for Tranhuset encapsulates the true mystery, beauty, and character of the unique marine biology of the North Atlantic. The dynamic logo, character, colors, and graphics support an interactive and engaging narrative adaptable to any format or theme.
Read next
Question about my work?
Olivia Bruhmuller
Oliviabruhmuller@gmail.com